"What is global marketing?"
The first theme/topic we will be exploring in the class is Global Marketing. I found two definitions on the Internet
here and
here which are reasonably helpful. I also put a vocabulary excercise in the
reprografia called "What is Marketing?" This excercise comes from a book that is in the
Centro de Documentação called "Management and Marketing" by Ian Mackenzie, LTP. The book also has the answers to the excercise.
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