Inglês Empresarial

Knowing the Portuguese context

I hope in tomorrow's presentations that no-one tells me that they don't know about the Portuguese context. I can't imagine an American or an British person talking about innovation from a Portuguese perspective and not knowing anything about innovation in their own country. Why do I often hear my students telling me that they know about entrepreneurs, innovation, brand management and global marketing - but who say that they don't know any Portuguese examples?

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posted by bev trayner @ 5:08 PM