Inglês Empresarial

Woops - wrong blog!

I sent the last post went to the wrong blog. I've reposted it to: http://btrayner.blogspot.com

Español | Deutsche | Français | Italiano | Português

Video - presentation about brand managementt

Here's a video presentation of Seth Godin talking about brand management to the people in Google. It's a great presentation:
Google/SethGodin video. What presentation techniques do you pick up from him?

Español | Deutsche | Français | Italiano | Português

First week over

So a new semester begins. Suddenly I lost one of my turmas (P562) and won another (P461). It feels a bit strange just getting to know people and then to find out that you're not going to be working with them. But everything else is looking good. The general linguistic level is very much higher than previous years.

I hope some students will come and join me and Eduardo in writing this blog.

Español | Deutsche | Français | Italiano | Português

Exam text: Six steps to operational innovation

The text for the Exam on February 23rd is "Six steps to operational innovation" by Michael Hammer. It comes from the Harvard Business School blog Working Knowledge.

I have also put a copy in the yahoo group files.

Español | Deutsche | Français | Italiano | Português

Videobomb

I'm putting this cool link into the sidebar with the other film sites. You can submit your own video, watch or bomb other people's.

http://videobomb.com/posts

Español | Deutsche | Français | Italiano | Português

Text: Global communication ...

The text for the test on Friday is a blog entry from Global PR management. The title is "Global Communication is Key to Overcoming BrandUSA Rejection".

Español | Deutsche | Français | Italiano | Português

Some important moments in this last week

1. I feel very proud when I see students giving a good presentation (and when they write a good TWA) especially students who started the semester thinking they would never have the confidence or the language to be able to do it.

Although they do all the hard work I like to think I have something to do with it!

2. I also saw a really superb presentation by Eduardo. Two things that marked his presentation were:
a) He was speaking from his heart and not just from the words on a paper, written by someone else. He gave us an example of an entrepreneur he knows from his experience and he linked that experience with what has been written about entrepreneurs. This technique of combining examples and personal stories brings your presentation alive.
b) He did a lot of preparation and he practised and practised and practised.

I am going to video Eduardo doing his presentation again and will use it for future turmas when we are doing the unit on entrepreneurs.

3. I had an important e-mail dialogue with one student who felt that I didn't appreciate her work. Not only do I admire and respect her work but I also like the fact that she wrote to me.

Español | Deutsche | Français | Italiano | Português

Some good oral presentations

I felt very proud to see some of the oral presentations on Friday. I didn't see anyone who couldn't give a presentation in front of a professional audience in English. I really respect those students who are not confident to speak but who who persist during the semester, who ask for help in the preparation of their presentation, and who practice so much that they are able to give a perfectly understandable, enthusiastic and informed presentation.

In fact I have noticed that students who are less confident in the language often do better than those who are very confident. That must be because they pay attention to all the details - the structure, the content and the interaction with audience. People who start by thinking they know how to speak well in English sometimes forget that speaking language without making mistakes is NOT the same as giving a good presentation. I should know! How many terrible presentations I have seen given by people whose first language is English!!

Español | Deutsche | Français | Italiano | Português