"What is global marketing?"
The first theme/topic we will be exploring in the class is Global Marketing. I found two definitions on the Internet
here and
here which are reasonably helpful. I also put a vocabulary excercise in the
reprografia called "What is Marketing?" This excercise comes from a book that is in the
Centro de Documentação called "Management and Marketing" by Ian Mackenzie, LTP. The book also has the answers to the excercise.
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First meeting with 352
Two people turned up today and we introduced ourselves and talked a little about the course.
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First meeting with 351
I only saw five people today although they warned me that this is a very big turma with around 40 people in it. I will face that problem when it comes.
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First meeting with 251
Fifteen students came to the class today - all women. Most people live in Setúbal and an above average percentage of people aare interested in the arts - music, dance and painting. Everyone's main motivation was - finishing their degree.
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Programa no longer in reprografia
We have made some small alterations to the programa, so the final version will go in later today or tomorrow. I will also put the student "ficha" in the reprografia which everyone should complete.
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"Programa" in "reprografia"
I've put the
programa in the
reprografia. (It's funny how I have to say those words in Portuguese because it sounds too strange to say
I have put the courrse syllabus in the photocopy shop). There is also a copy in the
Inglês Empresarial Yahoo Discussion Group.
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The first entry in the first IE blog
Two days before the semester begins and I have decided to start a blog where we can put links and resources for students during the semester. I shall probably also write some thoughts and reflections about the classes as we go through the semester. Hopefully students will comment on them.
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