TWA deadline postponed
The date for handing in your plan for the TWA is now Friday, 11th November so we have time to work on it in class.
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Knowing the Portuguese context
I hope in tomorrow's presentations that no-one tells me that they don't know about the Portuguese context. I can't imagine an American or an British person talking about innovation from a Portuguese perspective and not knowing anything about innovation in their own country. Why do I often hear my students telling me that they know about entrepreneurs, innovation, brand management and global marketing - but who say that they don't know any Portuguese examples?
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Friday - preparation for evaluation
In the classes on Friday (21st) we will start preparing for the introduction to your presentation that you will be giving on Friday 28th. I will also put some helpful language for your introduction in the Yahoo Discussion Group on Friday.
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Language diagnostic tests
To let you know that I have added some links to (general) English language diagnostic tests, if you are interested.
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We are using the book on Friday
So please make sure you bring it with you. That's Friday, tomorrow.
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Our new Wiki site
I have now created a more private and easy-to-use Wiki especially for Inglês Empresarial. You just need to click here:
http://inglesempresarial.pbwiki.com/ and then enter the password. We all have the same password to enter the space. I will send you the password through the
Yahoo Discussion Group as this blog is open to everyone and the Yahoo Group is only open to us.
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Be Cool and the Six Marketeers
The
Six Marketeers and
Be Cool have put up some of the key words and expressions for global marketing in their Twiki. I wonder if someone from the Six Marketeers could tell me what "share of the wallet" means as I have no idea.
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Put your group categories in TWiki
Each group has started to categorise the words and expressions. Don't forget to go to
the TWiki, click on your group name, and start to enter your categories and the words and expressions that you think go into each category.
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Linking to our blogs
If anyone has their own
blog or who starts writing one, let me know and I will add it to the links here in Inglês Empresarial.
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A number of students who are not at ALTE 2
I realise from the "fichas" that there are a number of students who do not have the minimum level for doing inglês Empresarial. I have put some links to general vocabulary and grammar excercises under "Links". You need to scroll down to near the bottom of the page.
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English class - Friday 7th October
Some students have told me that they won't make it to the class because they will be going to
"Dia do IPS". I will leave a vocabulary excercise in the reprografia about marketing which they will find helpful to do.
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Portuguese writer about international marketing
Here is the
home page of Luis Filipe Lages, Portuguese researcher and writer in the area of International Marketing. He has some interesting cases about international marketing of Portuguese wine.
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Portugal - back in the game
Here is an article by Peter Wise in "The Banker" about Portugal becoming a global investor and getting
"Back in the Game". He quotes Miguel Athayde Marques, chairman and chief executive of Euronext Lisbon, to say that there is growing internationalisation of Portuguese companies:
“Portuguese companies have traditionally been passive exporters. At the beginning of the 1990s only a handful of groups were investing abroad. Now there are hundreds of Portuguese companies with an international presence, several of them world leaders in their sector. Internationalisation is very demanding in terms of capital and we expect an increasing number of companies to turn to the stock market to fund expansion.”
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Portugal for international investors
Here is a site from
"Global Edge" that aims to "sell" Portugal to international investors. It is quite interesting to see the companies that they list and their presentation of Portugal as a country in which to invest.
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Global marketing in Portugal
There is an interesting interview with António Bernardo in Journal de Negócios, where he talks about
"thinking big" in Europe and especially in Portugal.
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Cleaning up after students
One of the "turmas" today left a lot of rubbish, like dirty pieces of paper, in our room. I expect they would have been embarrassed if they had known that I was cleaning up after them.
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Global marketing - Twiki
I have opened a TWiki for collecting words and expressions related to Global Marketing
here. Everyone should add the expressions they have by:
1. Go to the page
2. Click "Edit"
3. Register
4. Add words/expressions
5. Save
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