Inglês Empresarial

Wallet share

I have discovered the word partnership and meaning of "Share of wallet". This is what it says on BuzzWhack ("dedicated to de-mystifying buzzwords"):

"wallet share, share of wallet: At some point, trying to increase market share gets expensive. So, companies go after a bigger share of your wallet. Example: Since you can only consume so many colas a day, a soft drink company will try to increase its share of your wallet by selling you peanuts or chips produced by another division of its company."

You can access the entire BuzzWhack Dictionary from their main page. It could be helpful for other expressions.

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posted by bev trayner @ 1:08 PM